The global B2B marketplace has changed. The question is: have UK exporters?
Over the past few years, international B2B buying behaviour has shifted dramatically.
It’s not just how decisions are made — it’s who is making them.
Today’s B2B buyers are:
• Younger
• Digital-first
• Research-driven
• Online before they ever speak to a supplier
Research shows that 93% of B2B buyers use the internet during their purchasing journey — whether sourcing domestically or internationally.
For “Global Britain” and UK SMEs, this creates both opportunity and risk.
The Two Big Challenges for Exporters
1️⃣ Language
2️⃣ Search engine visibility
Only 25.9% of global internet users are English-speaking.
Chinese speakers account for 19.4% (Jan 2026), followed by Spanish, Arabic, Indonesian, Portuguese, and French.
Meanwhile, over 90% of global economic growth is happening in non-English-speaking regions — Southeast Asia, South America, Africa, China, Mexico, Turkey and beyond.
If buyers are searching in Spanish, Portuguese, Russian or Mandarin — and your business only appears in English — you’re invisible.
Translation Isn’t Enough
A truly effective multilingual presence must be:
• Professionally translated
• Localised for the target market
• Optimised with proper titles, metadata, and keywords
• Submitted to the right search engines
Because Google isn’t the only player.
To reach:
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Russian-speaking markets → you need Yandex
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China → Baidu (85%+ share) and Sogou
-
Latin America → Spanish & Brazilian Portuguese pages properly indexed
Without localisation and submission, visibility remains limited.
The SME Reality
Most exporting SMEs don’t have the time, internal expertise, or budget to build and manage multilingual SEO strategies across multiple search engines.
That’s exactly the gap Brexport addresses.
Brexport enables UK exporters to publish optimised profiles in 11 languages (covering ~85% of global internet users) and submit them to:
• Google (in 11 languages)
• Bing & Yahoo
• Yandex
• Baidu & Sogou
Global visibility — structured, multilingual, and affordable.
The international marketplace is no longer English-first.
It’s search-first. And language-led.
Are UK exporters ready?
#UKExports #GlobalTrade #SMEs #InternationalBusiness #B2B #ExportMarketing #DigitalTrade #GlobalBritain
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