I feel grateful for many things. In particular, I feel very grateful to my mum for her vegetable garden because, even before I learnt to speak, I saw how much of the food my family ate was grown – where it came from and the role of people in making it.

For tea drinkers across the globe, that connection with how, where and by whom tea is grown has largely been lost. Yet, in countries where the connection has survived, the unique places and people that produce distinctive and characterful teas are widely celebrated. The first time I went to China, I truly understood the value tea can hold within a culture: I knew it could be so much more than a commodity in a kitchen cupboard. I started JING because I wanted to share this experience of tea in all its glory.

JING exists to bring the most fulfilling tea drinking experience to people around the world. That experience is tied up in the quality of the tea’s flavours and aromas – its distinctive character, which in turn depends on where the tea came from, and the skills and culture of those who made it.

Ultimately, great tea is a simple pleasure that depends on people and nature working together in harmony. From garden to cup, it’s about amazing tea leaves, lovingly produced in unique environments; packaging that keeps those leaves at peak freshness; and teaware that gives people at home an easy way to fully appreciate the character and natural purity of their tea.